Trang MH Nguyen
Although "dabbling" into various domains of brand creative, I always seek these values in whatever job I'd do:
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Solve some problems
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Create some impacts
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Make someone (and myself) happy
Scroll down and explore my journey!
Creative at BAEMIN
With BAEMIN’s unique in-house creative team, I worked and developed as a full-stack marketer who is responsible for almost all content creation from offline to online:
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In charge of a creative idea from A to Z: concept development, content draftsmanship, market deployment with other cross-functional teams and consultancy
- Enhance brand love and app visitor rate with engaging activities on diverse social channels
- Develop both a depth in branding/content creation and width in other marketing fields of media, design or user experience.
Creative at Zalo
Building creative concepts and operating campaigns for more than 70M users on the national app Zalo gave me the chance to challenge myself in many fields, such as:
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Campaign management: fully in charge of all fullscreen stickers by season on Zalo
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Creative ideation and writing: how to make users fall-in-love with Zalo and its features?
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User research & campaign evaluation
TikTok Trendsetter Winner (Vietnam)
During my 3-month internship at Red2 Digital Vietnam agency, I teamed up with 3 other colleagues and attended TikTok Trendsetter Awards 2020, a creative competition that encourages professionals and agencies to unbox their creativity and harness TikTok's untapped potential to solve real-world marketing challenges.
Our mission was to showcase the benefits of TeLincom 5G service via TikTok video/ads formats.
Please take a look at our submission by clicking on the icons below.
TikTok video
I was the script-writer, director and video editor of this demo video
Master plan
A 70-page media plan illustrating how TikTok videos can be strategically distributed to amplify the campaign
Article about us
Some recognitions on TikTok newsroom
Other video production
Please click on each thumbnail to view my previous works where my role varies from concept provider and director to host and many others.
The field also went from below to above the line as each project aims at a different range of audience.
