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Always-on content creation

​My biggest playground was BAEMIN's fanpage on Facebook, where our team managed to craft and deliver both informative promotional assets and entertaining branding content. If you're a truly active Vietnamese netizen, you probably have seen at least one of our viral posts. 

FULL MOON, FULL STOMACH
Promote MoMo x BAEMIN partnership and their special offer regarding Spotify subscription for our users.

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WHEN BRANDS MEET FILMS...
Let us give you some recommendations for drink order and film selection for tonight!

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TAYLOR SWEET - THE Ê RĂNG TOUR
An online food tour about ice-cream flavors in the "heat" of Taylor Swift's The Eras Tour

Autumn promotional message
MÙA DEAL
CHO EM
 

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In-app activities

​In order to enhance user engagement and visitor rate for BAEMIN app, we created interactive activities with gamification that can keep users longer inside the app, then rewarded them with an entertaining experience and of course, coupons!

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Chị Mưa podcast - heal your wounds with food (and advice)

Giật Cô Hồn can be dangerous in real life, but delicious on BAEMIN!

Brand gifts

​B2B or B2C gifts should also be created in a warm and witty way that best describes BAEMIN's DNA to other stakeholders. That's why our creative team always got to jump in and brainstorm with the whole production crew.

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RẰM TRONG TIM Mid-autumn Giftbox
Inspired by Luong Bich Huu's famous song Dằm Trong Tim, I came up with the phrase Rằm Trong Tim to emphasize the heartfelt feeling of this full moon festival. Our receivers loved the concept, even the singer commented on our post as above.

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