Seasonal Fullscreen Stickers
Fullscreen Stickers (FSS) is a "specialty" on Zalo. Different from normal sticker packs, FSS can be played with sound and fullscreen like a short video, and they only appear on special national occasions (Vietnamese Women's Day 20/10, Lunar New Year,...) so that our users find it easier to send meaningful wishes to friends and family.
Below is how FSS appear on Zalo mobile app
My responsibility as the project owner includes:
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Concept development: working closely with the Visual team for a consistent image for all stickers
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Content writing: scripts for each FSS, promotional banners, tips, etc
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Freelancer management (a lovely "testimonial" from one of my freelance artist)
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Technical operation
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Data analysis
Some fullsreen sticker samples of the most recent set for Tet Quy Mao 2023
They contained traditional materials like poems and idioms mixed with selected trendy phrases.
The art style was modern Dong Ho style.
The results
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The main audience age range expands to include more gen Z users
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In terms of Tet holiday, the 2023 FSS Year of the Cat gained more than 200M usage within 3 days, highest in the last 3 years
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Below are some feedback from our users
Zalo 10th Birthday
To celebrate the 10th birthday of Zalo and also strengthen the connection of Zalo with its Vietnamese users, this minigame was born. Users were asked to complete simple quizzes as a "memory test" to check their relationship title with Zalo.
Below is the game flow demo on Zalo mobile app
My responsibility as the main creative includes:
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Concept development: working closely with the product team and designers to sharpen the initial idea
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Content writing: banner, tagline, UX writing for the game flow
Feature Promotion
Beside big campaigns, I also worked closely with the product team to support the promotion of any feature coming out throughout the year.
Introduce a new feature - Zalo ringback tones to users
Encourage user to post more on Social page by providing card templates
Boost E2EE upgrade for users' safety and security